What Is Salesforce B2B Commerce Cloud, and Do You Need It?

If your business sells products or services to other businesses — and your customers need to log in, see their pricing, place orders, or reorder — then B2B Commerce Cloud is the Salesforce product that handles all of that online.

Think of it as building a professional online ordering portal for your business customers. Everything connects directly to your Salesforce CRM, so your sales team can see every order, every customer, and every relationship in one place.

You might need it if:

  • Your customers currently place orders by email, phone, or spreadsheet
  • You want customers to be able to log in and see their account-specific pricing
  • You want to reduce the manual admin involved in processing B2B orders
  • You're already using Salesforce and want your sales data and orders in one system
  • You want to give your business customers a better buying experience without adding headcount
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Why Small Businesses Get Priced Out of B2B Commerce

Most Salesforce B2B Commerce Cloud implementations are priced for enterprise budgets. That leaves small businesses with a difficult choice — overpay, compromise, or go without.

Enterprise Rates for SME Projects

Large Salesforce partners charge day rates designed for banks and multinationals. A 3-month B2B Commerce project can easily reach £80,000–£150,000 with a big firm. Most small businesses don't need that level of complexity or cost.

Juniors Doing Senior Work

At larger firms, your project often gets handed to junior consultants after the sales team closes the deal. You're paying senior rates for junior delivery — and you rarely speak to the person actually building your system.

Overbuilt Solutions

Enterprise consultancies tend to overbuild. You end up with a system far more complex than you need, a team that struggles to use it, and ongoing support costs that eat into your margins every month.

B2B Commerce Cloud That Fits How You Actually Work

We keep things practical. You get a working B2B Commerce portal that your customers can use and your team can manage — without the complexity or the cost.

1

Discovery Call — Free

We spend an hour understanding your business: how you currently take orders, what your customers need, and what a successful outcome looks like for you. No jargon. No sales pressure.

2

Scoped, Fixed Proposal

You get a clear proposal with a fixed price — not an open-ended day rate. We scope only what you need, so you're not paying for enterprise features that add no value to your business.

3

Build, Test, Launch

Eduard — your B2B Commerce Accredited Professional — leads the implementation directly. You'll have regular check-ins and a working staging environment to review before anything goes live.

4

Training & Handover

We train your team on how to manage the system day-to-day. And we offer affordable monthly support contracts if you want us to stay involved after launch.

A Complete B2B Commerce Setup — Not Just a Portal

Storefront & Buyer Accounts

Your customers get a login. They can browse your catalogue, see their contract pricing, and place orders without calling or emailing your team.

Account-Specific Pricing

Different customers, different prices. B2B Commerce handles price lists and entitlements so each buyer sees the rates they've agreed to.

Salesforce CRM Integration

Every order, every buyer, and every interaction flows directly into your Salesforce CRM. Your sales team gets full visibility without double-entry.

Order Management

Manage, approve, and fulfil orders from within Salesforce. Set up order workflows that match how your business actually operates.

Reorder & Order History

Customers can see their order history, reorder with one click, and track order status — reducing the support calls your team has to handle.

Admin Training Included

We don't just hand it over and leave. We train your team to manage the catalogue, update pricing, and run day-to-day operations confidently.

B2B Commerce Accredited. Independently Certified.

Eduard Pop, who leads all B2B Commerce Cloud work at SmartHub Tech, holds the Salesforce B2B Commerce Accredited Professional credential — one of the more specialist Salesforce certifications, held by a small number of independent consultants in the UK.

B2B Commerce Accredited Professional

Salesforce

Sales Cloud Consultant

Salesforce Certified

Service Cloud Consultant

Salesforce Certified

Administrator

Salesforce Certified

Who We Work With

We work with small and mid-size UK businesses — typically 5 to 100 people — who want to sell to other businesses online without the complexity of an enterprise rollout.

Already Using Salesforce

You have Salesforce for your sales team but take B2B orders manually. B2B Commerce adds an online portal your customers can use, connected directly to the CRM your team already uses.

New to Salesforce

We can implement both Salesforce CRM and B2B Commerce Cloud together, so you get a fully joined-up sales and ordering system from day one.

Stuck with a Bad Implementation

Already have B2B Commerce but it's not working the way you were promised? We review, fix, and optimise existing setups — often for a fraction of the cost of starting again.

What People Usually Ask Us

How much does Salesforce B2B Commerce Cloud cost for a small business?

The Salesforce licence cost varies by edition and is set by Salesforce directly. Our implementation fees are priced for small business budgets — we'll give you a clear fixed quote after a free discovery call, typically far below what large partners charge.

How long does a B2B Commerce Cloud implementation take?

A straightforward implementation for a small business typically takes 6–12 weeks. More complex setups with multiple catalogues, integrations, or custom pricing logic take longer. We'll give you a realistic timeline upfront, not one designed to win the deal.

Do we need to be an existing Salesforce customer?

No. We can help you get Salesforce licences and implement B2B Commerce alongside a core CRM setup if you're starting from scratch. Many of our clients come to us before they've purchased anything from Salesforce.

What's the difference between B2B Commerce Cloud and a standard Shopify or WooCommerce store?

B2B Commerce is built specifically for selling to business accounts — it handles things like account-specific pricing, buyer hierarchies, approval workflows, and reorder management that standard ecommerce platforms don't support well out of the box. It also connects natively to your Salesforce CRM.

What ongoing support do you offer after launch?

We offer flexible monthly support contracts covering admin, troubleshooting, enhancements, and regular check-ins. You can see our support options on our support contracts page.

Are you a Salesforce Partner?

No — we're independent certified specialists. This means we're not tied to Salesforce's partner programme requirements, and we can give you honest, unbiased advice about whether B2B Commerce is the right fit for your business and budget.

Ready to Talk B2B Commerce?

Book a free 30-minute discovery call. We'll listen to what you need, tell you honestly whether B2B Commerce Cloud is the right fit, and give you a clear sense of what it would cost. No pressure, no jargon.

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